Out Of Home Campaigns
In collaboration with brand strategy and a copywriter, I concepted and scaled these campaign assets across a diverse media landscape, optimizing the creative for maximum impact on billboards, subways, and television.
Factor x New York Yankee Stadium
Factor partnered with the NY Yankees to become the “Proud Nutrition Partner of the NY Yankees”. This partnership was visible during the 2025 NY Yankees’ Season.
HelloFresh & Factor
High-impact OOH campaign assets created for HelloFresh and Factor to dominate major target markets, with extensive regional rollouts across NYC, Miami, and beyond.
