Bumble and bumble.

Custom packaging designs for Bumble and bumble product launches, featuring bespoke textures hand-crafted from paint and ink to create a tactile, standout shelf presence.

Designed to extend the tone and shine of color-treated hair, this packaging features a custom ink pattern applied with a traditional colorist’s brush and layered with a digital gradient to mimic the strobe-like bounce of glossy light.

Bb. Color Gloss

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To mirror the icy, fizzy micro-bubble formula of this pre-wash treatment, I applied a heat gun to heat-reactive ink on a non-porous surface, emulating a soft, foaming texture. This tactile approach was carried through to marketing collateral that reinforced the product's signature cooling properties.